CWI Gifts & Crafts (also known as Craft Wholesalers, Inc.), a U.S. family‑owned wholesale distributor of gift, home décor, seasonal, lighting, floral, craft, and decorative products with more than 40 years of industry experience.
Business Details
Founded in 1981 as a craft supply store in Reynoldsburg, Ohio, CWI transitioned into wholesale distribution and catalog sales before expanding into the gift and home décor industry in the 1990s. Today, the company operates a 200,000 sq ft wholesale warehouse in Groveport, Ohio and employs more than 100 people, offering a wide selection of products sourced from over 100 vendors.
CWI sells assorted merchandise including:
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Home décor & country primitive products
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Seasonal items & holiday decorations
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Floral, garlands, wreaths & botanical accents
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Candles, lighting & accessories
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Craft and artisan gift pieces
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Display packs and bundle assortments
The business serves retail stores, boutiques, gift shops, and resellers looking for inventory that appeals to seasonal and decorative markets. To shop at CWI, buyers must provide a business license or tax ID number at registration — typical for suppliers in a wholesale directory USA context.
About CWI Gifts & Crafts
The CWI Gifts & Crafts platform functions as a B2B ecommerce portal where registered business buyers can:
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Browse a large online catalog
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Take advantage of discounted case pricing and price breaks
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Enjoy low minimum orders (e.g., ~$100)
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Shop seasonal and trending décor lines year‑round
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Use coupon codes like CWI400 for additional discounts on large orders
The site also supports drop shipping for qualified buyers, where products can be shipped directly to end customers without upfront inventory holding — only requiring business verification and adherence to guidelines.
Additionally, CWI hosts physical cash & carry warehouses, trade show booths, and open house events that allow buyers to see and select products in person.
Online Presence and Reviews
Independent trust metrics for CWI Gifts & Crafts yield a medium to average confidence score, with HTTPS security and a long domain history (registered since 2003), but few comprehensive external reviews on major platforms.
However, local business reviews on listings like Chamber of Commerce show that CWI Gifts has a strong community reputation with a ~4.4‑star rating from dozens of reviewers praising its varied product selection, helpful staff, and customer service — indicating many buyers (especially at the warehouse level) have had positive experiences.
Because broad independent reviews of wholesale ordering and fulfillment are limited online, buyers should combine these signals with direct verification.
Customer Reviews
Public buyer feedback, primarily from physical warehouse visitors and long‑time customers, highlights:
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Extensive selection of décor and gift products
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Helpful and friendly service
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Competitive pricing and strong inventory levels
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Well‑organized warehouse experience with helpful tools
This suggests that many business buyers value CWI’s selection and service, though direct wholesale ecommerce feedback on ShopCWI.com itself is less documented.
Our Opinion
From an open and honest perspective, ShopCWI.com / CWI Gifts & Crafts appears to be a legitimate and established U.S. wholesale supplier with a long industry history and a large catalog tailored to retailers and decor‑oriented resellers. Its decades of operation, large physical presence, and positive community reviews add credibility beyond raw web trust scores.
However, because independent online reviews specific to wholesale ecommerce orders are not extensive, prospective business buyers should do clear due diligence before committing to large inventory orders:
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Confirm minimum order amounts and price break tiers
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Clarify shipping, returns, and delivery timelines
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Consider order samples to verify product quality
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Ask for trade references or customer testimonials if available
These steps help mitigate risk, especially when sourcing decorative or seasonal inventory that may vary by trend or timing — compared with broader category suppliers like typical Amazon wholesale suppliers.
About Suppliers Central
Suppliers Central is a global B2B wholesale directory that helps business buyers find and compare supplier profiles and product offerings. Using directory tools alongside direct outreach and sample testing provides a more complete picture when evaluating CWI Gifts against other vendors. (General context)
Final Words
In summary, ShopCWI.com (CWI Gifts & Crafts) is a longtime U.S. wholesale distributor of home décor, gifts, seasonal items, and artisan‑sourced merchandise that serves retail stores, boutiques, and dealers with a robust product range and flexible purchasing options, including cash & carry, online ecommerce, and dropshipping. While direct independent wholesale reviews are limited, positive community ratings and a long history in the industry suggest it can be a reliable source — provided you verify wholesale terms and perform due diligence before placing large bulk orders.
