Brand Review: How Open Road Brands Supports Retailers with Reliable Inventory & Design
Founded in the heartland of America, Open Road Brands is a U.S.-based lifestyle consumer products manufacturer specializing in home décor, gifting, and licensed products. This is backed by a huge array of iconic brand partners, with a production/fulfillment footprint in Wichita, Kansas, against retailers looking for decorative goods at retail or wholesale that represent popular culture in living spaces today.
About Open Road Brands
The business focus of Open Road Brands is concentrated into a few product categories and retail channels:
- Wall art & signage: Metal signs, light-up wall art, embossed metal, and canvas art targeting licensed brands and pop-cultural figures.
- Home décor and functional gifts: This gives all sorts of offerings under the sun, from tabletop, kitchen, and baking to magnets, seasonal and impulse décor. They have a wholesale site that presents “home decor, impulse, gift, functional home products” within the product offering.
- Licenses and brand partnerships: The business has entered into licensing arrangements with top-tier licensors including Coca-Cola, Ford, Marvel, Star Wars, Harry Potter, among others. The partnership serves up tremendous products within the decor collection to market under two categories: enthusiast and mass market.
- Target audience: Their primary wholesale customers are independent retailers, gift stores, home furnishing stores, and specialty stores. The business of pop culture décor and branded accents is attractive to fans at shop-orb.com.
Key differentiators:
- The ability to do domestic manufacturing and print-on-demand enables a reduction in inventory costs while also increasing customization.
- There are myriad divisions (Automotive, Pop Culture, Adventure, Athletics, Heritage, Trend, Gaming, Seasonal, Anime) forays into a variety of thematic niches.
Basically, what they do at Open Road Brands is provide a very wide, license-driven portfolio with U.S.-based manufacturing for every wholesale buyer in search of a source for décor items with brand alignment. This is therefore a domain of the company’s specialization in the impulse and gifting segments.
Online Presence:
Open Road Brands maintains a unified online presence across all platforms:
- The company uses its official web domain name, shop-orb.com, to communicate directly with consumers and wholesale traffic.
- It can be further categorized into wholesale retail where B2B buyers and registered retailers are spoken to only on the basis of product categories, licensing information, and brand partners.
- Amazon with an Amazon Brand Store offers more presence to the brand, showcasing only their line in wall art and home décor. It is also showcased on social media channels like Facebook under the name “ORB Home Decor” to keep the consumer well-informed of the brand’s updates and the product highlights in this category.
- The brand has already made it to the directory of wholesale-centric brands such as Faire, which expose their brand to retailers, indicating B2B wholesale availability and easing the way to purchase their products.
- The listing on WholesaleCentral is also a public directory that backs up this status of a supplier within B2B.
- The SuppliersCentral listing comprises the extra mile in the B2B directory presence that is extending the provider’s values.
Customer Reviews & Reputation
Some of the reputable reviews which have been published about Open Road Brands’ reputation are cited sources:
• Open Road Brands receives 5.0 in brand rating by Faire, coming from 76 positive reviews that seem more or less to focus on quality of product, delivery/fulfilment, and communication. Sample reviews read: “Great products from licensed brands. Used Open Road multiple times”
“Great quality and a great line of products for that retro feel. Incredible selection and quick shipping!”
• They, in turn, refer to over 1,300 5-star reviews, reciting two key focuses based on the good quality in fulfilling orders and merchandise.
• It is present on the consumer retail side of the brand—including Home Depot and Amazon—and holds a good many categories for this group based on these reviews. For example, “Gulf Oil Embossed Tin Sign” currently has a 4.8 review from 5 stars. Glassdoor is a little more cranky, with a glass score we came up with mitigating in at about 2.3 on 5, coming from 36 different reviews that hint at potential internal hiccups.
The wholesale sector reputation:
• Quality of Products: Most of the reviews present awesome signage quality from B2B.
• Shipment and Delivery: So far, no complaints are received from retailers regarding timeliness and the services provided.
• Brand/ licensing credibility: They are liable to make a claim as well as a collection under a brand via major licensors.
• Risk Factors: Not being listed on the Better Business Bureau does not provide an immediate red flag for a player of their size in the wholesale market, but buyers should still do routine due diligence.
Editorial Point of View
According to the directory and wholesale buyer audience of Supplier Central, Open Road Brands is a well-established and highly recommended source for licensed décor, gifting, and home accent products suppliers.
This has put them in a very good position in their directory, based on their local manufacturing, heavy brand partnerships, and very good wholesale reviews. Not regretting the time-worthy task of further investigation TRC on checking the supplier’s minimal order quantities, lead times, shipping not just to Nepal but other parts of the world, rates of duties and taxation, collecting samples, and maybe most importantly contractual terms, among others.
Open Road Brands could potentially tick some of the most important reliability indicators off: a decent, tidy website; focused B2B wholesale site; good reviews from buyers; wide-ranging product lines. They really help contribute to the list of suppliers in the directory of trusted suppliers at Supplier Central if not already there.
About the Supplier Central
Supplier Central is a one-stop directory, providing verified suppliers and international buyers working directly across sectors and around the world, with the directory acting as a single source of truth. It also contributes to their online reputation of business profiles, credibility checks, and lists, in short—wholesale procurement becomes easy with a reference profile available to make the decision almost immediately. From there, other baseline criteria of a seller, such as good quality of stock, retail and wholesale operation, strong online presence, and several other pointers indicating trustworthiness and professionalism, can be put aside without further investigation.
