Business Overview
India Casual Designs operates an online wholesale marketplace (indiacasualdesigns.com) and its main business contact is located in Los Angeles, CA. The company imports and distributes women’s clothing and has been for decades with an emphasis on casual women’s apparel that suits everyday fashion retailers and seasonal boutiques.
Before viewing or ordering from the full product catalog on the website, buyers are required to register for an account and have that account approved by the company. This closed system of purchasing only happens because India Casual Designs is able to provide wholesale buyers access to pricing and purchasing at authentic prices that would be too expensive to disclose to the public as per fashion wholesaler policies in dealing with retailers and boutiques.
The brand supplies several collections under names like Just Cruising, but is known for many other styles that blend causal with resort wear and can meet the standards for a broad spectrum of apparel retailers.
Products and What They Supply
No definitive list of product categories is readily available to non-account holders, but a summary based on the products available to account-holders states: wholesaleseeker.com
Women’s Casual Wear
Dresses-These seem to be a popular wholesale purchase as the category spans casual wear and resort wear.
Blouses-Seasonal prints and patterns are commonly noted in this category.
Relaxed Fit/Everyday Styles-Simple but trendy garments suitable for various retailers to stock.
Resort/Vacation Apparel-The brand carries various floral prints inspired by Hawaiian styles that are suitable for boutique shops catering to a more travel-oriented demographic.
Brand-Specific Apparel
These pieces may be in collections like Just Cruising that carry a certain vibe that retailers may want to market toward a specific consumer.
This mixture of apparel may attract retailers interested in buying everyday-appropriate clothing without any very highly styled or couture garments.
Target Retailer
The style that the India Casual Designswholesale apparel line sells could appeal to:
Boutiques
online fashion sellers
Specialty Shops that specialize in beach/vacation apparel
Resale Businesses
Small Boutiques or Shops with no large quantity minimum order
Given that clients need to register for wholesale to even see pricing, the supplier can guarantee that those looking to buy wholesale at a better rate have some sort of resale business.
Accessing the Marketplace
For a retailer or reseller to gain access to order prices and shop wholesale, the steps are as follows:
Register for an account. Indiacasualdesigns.com
Wait to receive approval from the company before seeing prices and any new wholesale purchases.
Send a brief e-mail to confirm registration and receive approval quickly. Indiacasualdesigns.com
It is normal for wholesale suppliers, like this brand that sells imports and deals with multiple designers at a time, to take a few days to get all new clients cleared before giving them full access and information to pricing and placing orders; this is in stark contrast to a website that openly advertises wholesale and retail pricing for all viewers.
Client Reviews and Reputation
The company has not been reviewed on independent sources like Trustpilot, or TheBetter Business Bureau that consumers usually refer to for shopping a company’s or brand’s history and ethics, but that does not mean it isn’t a successful wholesale distributor. The brand is more commonly reviewed on websites where its products may be sold such as Faire, where many online retailers shop.
With no definitive client reviews to go by for new buyers, those interested can check the following:
Buy a few samples to ensure they like the quality of fabric, fit, and print.
Look up their shipping and freight fees.
The company offers client referrals that interested buyers can inquire about to further verify reputation and quality of goods sold.
Website Design
India Casual Designs has an online, wholesale retail outlet where clients can shop with an online order fulfilment system.
The clients can look up the different styles the company supplies. Indiacasualdesigns.com
Contact information for the retailer is provided on the site. Indiacasualdesigns.com
There are multiple collections for clients, like Just Cruising, that retailers can buy based on style.
The website itself does not reveal a price list, which is fairly common for wholesale retailers who are trying to guard against potential buyers just looking to order a few pieces without the intention of a long-term purchase or sale.
Editorial Comments
India Casual Designs: Wholesale Supplier Review: Women’s Apparel for Retailers indicates that the company can serve as a quality mid-tier wholesale partner, especially for retailers who need to supplement inventory with stylish everyday and resort pieces.
Pros:
The products supplied by this wholesaler fulfil everyday shopping and seasonal desires with both everyday wear and vacation clothing.
The clients must have approval to see wholesale price, and this is a security measure used to screen interested parties and make sure they have some type of resale business. Indiacasualdesigns.com
Branded collections such as Just Cruising have easy to identify themes for stocking. Indiacasualdesigns.com
Cons:
Customers cannot get an estimate of product pricing before creating a wholesale account. Indiacasualdesigns.com
Public and third party reviews are very minimal. Indiacasualdesigns.com
It is wise to question clients about shipping and return policies before placing any order. Indiacasualdesigns.com
In summary, India Casual Designs is a wholesale fashion supplier that will likely satisfy those in search of comfortable but trend-fitting apparel for women that fit all categories of boutique, online, and seasonal shops, if the buyers are prepared to order in bulk with pre-purchased information.
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Conclusion
India Casual Designs: Wholesale Supplier Review: Women’s Apparel for Retailers, takes a look at a brand new to many independent retailers, yet long-established wholesaler of women’s fashion who is making their clothing lines available on their own dedicated wholesale site for many different kinds of clients to purchase, with an option of brand-spec
