Business Overview
Wishlist Apparel operates its wholesale women’s fashion business from the Los Angeles Fashion District, providing a variety of wardrobe staples and trend‑aligned pieces for boutique owners and online retailers. The brand has been in operation for several years with its domain first registered in 2014, reflecting a long‑standing presence in the wholesale apparel market. Scam Detector+1
The company positions itself between classic wardrobe foundations and contemporary seasonal fashion, emphasizing items that women can wear year‑round with confidence. Wishlist Apparel’s wholesale platform requires buyers to register for an account to view pricing and place orders, a common practice among established fashion wholesalers. wishlistapparel.com
Wishlist Apparel’s headquarters are listed in Commerce, California, with a corporate office and showroom in Los Angeles, demonstrating physical retail and wholesale operations beyond just an online storefront. wishlistapparel.com
Product Range and Offerings
Wishlist Apparel’s catalog showcases a broad variety of women’s fashion categories geared toward boutiques and small retail businesses. These include:
-
Tops and Blouses: Basics and statement pieces suitable for casual and dressier looks. wishlistapparel.com
-
Bralettes and Intimates: Comfortable and stylish undergarments that helped the brand break through early in its growth. Scam Detector
-
Dresses: From effortless daytime styles to more detailed seasonal designs. wishlistapparel.com
-
Cardigans and Sweaters: Layered pieces that blend comfort with style. wishlistapparel.com
-
Outerwear and Accessories: Complementary items that retailers can pair with primary apparel. wishlistapparel.com
The product assortment is displayed on the brand’s website with categories, filters, and seasonal collections available after wholesale account login. This structure helps buyers navigate new arrivals, in‑stock essentials, and best‑seller categories efficiently. wishlistapparel.com
Target Buyers
Wishlist Apparel’s key audience includes:
-
Boutique owners seeking fashionable contemporary pieces that appeal to a broad demographic. Wholesale Fashion News
-
Online fashion retailers looking for consistent, wearable inventory. Wholesale Fashion News
-
Small and mid‑size retailers who want both basics and trend‑aligned apparel without overly complex sourcing. Wholesale Fashion News
-
Retailers focusing on everyday wear with comfort and style — pieces that can sell across seasons. Scam Detector
Wishlist’s mix of essentials plus seasonal pieces makes it adaptable for boutiques that want wardrobe variety without relying on fast‑fashion extremes. Scam Detector
Customer Reviews and Reputation
Publicly available third‑party reviews for Wishlist Apparel are limited but generally lean positive, particularly on marketplace platforms that list the brand.
On Faire, a wholesale marketplace where Wishlist Apparel is listed, the brand enjoys strong ratings with buyers praising product quality, fast fulfillment, and smooth communication, often noting that items like ribbed bralettes and knit tops are consistent sellers in their shops. Faire
Independent online trust assessments also give Wishlist Apparel a medium‑high trust score (around 76.6/100), indicating a generally legitimate operation with reasonable web security and low risk factors — although users are still advised to use normal caution when placing orders online. Scam Detector
The existing reviews point to a positive reputation among retail buyers, but the lack of a large volume of independent ratings means that new customers should still do their own verification steps such as checking samples or small initial orders before larger commitments.
Online Presence and Accessibility
Wishlist Apparel maintains a clear online presence that supports wholesale buyers through:
-
Official Website: Featuring product catalogs and wholesale account access where buyers can register and place orders. wishlistapparel.com
-
Wholesale Marketplace Listings: Presence on platforms like Faire provides verified buyer reviews and broader exposure to retail clients. Faire
-
Physical Contact Points: The brand lists a corporate office and showroom in Commerce and Los Angeles, giving buyers a concrete business location. wishlistapparel.com
-
Contact and Support Channels: Email and customer service options for wholesale inquiries. wishlistapparel.com
This multi‑channel visibility increases accessibility and helps buyers research the company before engaging in wholesale transactions.
Editorial Opinion
From a professional standpoint, Wishlist Apparel appears to be a credible and fashion‑forward wholesale supplier for boutique owners and online retailers. The brand’s focus on both essentials and seasonal pieces means it appeals to a wide retail audience seeking versatile items that sell across different customer segments. Faire
While the limited quantity of independent reviews means retail buyers should maintain standard caution, the presence on reputable wholesale marketplaces with strong user feedback adds confidence for new buyers. Similarly, a medium‑high trust score from domain assessments suggests reasonable operational legitimacy. Scam Detector
The brand’s emphasis on fits, quality, and comfortable designs — particularly bralettes and knitwear — positions Wishlist Apparel as a supplier that balances classic styles with contemporary retail demand.
About Supplier Central
Supplier Central is a global B2B directory that connects verified suppliers with retailers and wholesale buyers across multiple product categories. It provides detailed business profiles, sourcing insights, and credibility indicators to help buyers make informed decisions when choosing wholesale partners. By highlighting product offerings, operational history, and supplier background, Supplier Central helps retailers reduce sourcing risk and find trusted brands for their stores.
Final Words
Wishlist Apparel presents itself as a trustworthy and experienced wholesale fashion brand, especially suited for buyers interested in contemporary women’s apparel essentials. Its presence on shared wholesale marketplaces, combined with consistent product quality and buyer praise, gives it solid credibility for boutique and online retailers. Prospective buyers should always perform due diligence — such as small test orders and review of return/shipping policies — but Wishlist’s overall profile suggests a strong partner for seasonal and everyday wardrobe inventory.
