About Windcatcher Wholesale
Windcatcher Wholesale is a B2B online wholesaler which specializes in a wide range of apparel and hat merchandise, sold at wholesale prices to retail vendors. It is a B2B e-commerce website owned by Windcatcher Inc. A wholesaler of themed products and merchandise.
The website provides retailers with an opportunity to view merchandise and purchase in wholesale quantities. They are specialized in a wide range of caps and apparel, predominantly patriotic, military, religious and lifestyle themed items. Usually, the items that are supplied to retailers will tend to target souvenir shops, souvenir stands, sellers of generic souvenirs and general street vendors who sell items at outdoor markets.
Being a business to business company, the site will display merchandise for retailers who want to identify and purchase it. When the order is placed by a retailer, the seller needs to fulfill the wholesale minimum order requirements.
Since this wholesaler sells items which can be described as niche items, they tend to sell these types of goods to retailers, for example; religious items, military styled merchandise and patriotic themed clothing.
Product Categories
Windcatcher Wholesale sells a range of items that are to be sold in a retail store. It tends to mostly sell lots of different hats and t-shirts, and different versions often come out according to occasion, or needs of a customer. Among the merchandise sold by Windcatcher are;
*Patriotic & veteran styled hats and caps
*Christian faith hats
*Christian styled apparel
*Graphic t-shirts
*Embroidered baseball caps
The hats sold on the site often have various embroidered designs of military insignias and the logos of various divisions of the US armed forces; United States Army, Air Force, Navy, etc. Such items are often bought by many veterans, and general supporters of the US armed forces.
The Christian faith styled hats include Christian symbols and icons as well as religious sayings. These kinds of items are likely to be purchased in churches, Christian gift shops etc. All hats are sold at wholesale prices, and therefore have to be sold at a markup to ensure profitability for the retailer. The hats will often be sold at wholesale prices to the retailer in quantities, such as tens or hundreds.
Wholesale Ordering System
Since Windcatcher Wholesale are a business to business wholesaler, they expect the retailer to buy goods in wholesale amounts. A minimum order is set so as items are only sold to retailers and not to end-customers.
For example, if placing an order at Windcatcher Wholesale, it has to be around a minimum of $60-$75 (depending on whether you choose to use the main program, or the bulk buying program) so that an individual can’t buy goods for personal use only. The minimum order prevents the site from being used by ordinary individuals who might wish to buy just a few items, and the system is based purely around retail vendors.
Usually, an order can take anywhere from 2-3 days to process, while with bigger orders it will naturally take longer. Delivery of orders tends to take a few days depending on delivery speed and delivery address. The wholesaler currently only ships within the United States.
Bulk Apparel Programs
Alongside regular wholesale orders Windcatcher Wholesale offers bulk apparel programs, enabling the retailer to buy specific clothing items in massive quantities. Retailers are asked to identify the items (e.g. A t-shirt) they wish to buy, the quantity desired (likely to be hundreds) and then they will be sent an individual quote.
The bulk programs will probably be attractive for shops selling souvenirs, market traders or retailers aiming at tourists. They will be useful when building up large stock levels of particular items or when catering to specific events and fairs. A distinct advantage of using the bulk programs would be that retailers would often be given the wholesale prices per unit at a cheaper cost compared to normal wholesale orders.
Target Customers
The target market for Windcatcher Wholesale consists of small businesses, and other online retailers who are specialist in selling memorabilia, souvenirs and themed clothing items. Common target consumers include;
*Gift shops
*Souvenir shops
*Military items retailers
*Street market vendors
*Online clothing shops
Business entities that specialize in the retail of these goods often focus on specific groups of people; namely the pro-military, or Christian community. Certain goods will be popular amongst specific consumer groups and many retailers are likely to target these people through advertising. For example, souvenirs are often popular in military bases and at tourist destinations.
Customer Policies
It is crucial for retailers when purchasing from wholesale suppliers to read the terms and conditions of the supplier. Like the majority of other wholesalers, Windcatcher does not provide a returns or exchange service unless the particular item sold is defective, which has to be proved within a certain amount of days of receiving the goods. Retailers are urged to check all relevant dimensions and wholesale prices and also wholesale minimums before they place an order.
Our Opinion
Windcatcher Wholesale would seem to be a niche wholesaler of apparel and hats who focus heavily on the patriotic, Christian and military theme, providing competitively priced goods. A major consideration when sourcing any items wholesale is often the conditions policy, and research is generally essential into specific products to see if they have present market and retail value. It is always recommended to shop around from various suppliers who specialize in a similar market.
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