Koru Eco Brand is a United States-based lifestyle e-commerce retailer carrying a variety of sustainable products from swimwear to accessories to home goods. Items offered through Koru Eco Brand include things such as bamboo sunglasses, organic skin care, sustainable home decor, and organic clothing for the conscious consumer.
It appears to be more of a lifestyle shopping site rather than a traditional wholesaler; while its selection would be ideal for a boutique or niche store, Koru Eco Brand does not seem to be a typical wholesaler that you would find in any wholesale directories, nor would it likely be one of the commonly found Amazon wholesale suppliers. It is, instead, a provider of ethically-sourced consumer products.
More on Koru Eco Brand:
Established on the principle of enabling a sustainable lifestyle through eco-friendly products, Koru Eco Brand started by providing swimwear and then expanded its selection to sustainable swimwear & clothing, accessories like bamboo sunglasses and jewelry, natural skin & body care, and sustainable/recycled home & kitchenware.
“Koru” comes from Maori and symbolizes growth, harmony, and new beginnings, tying in with the brand’s goal of integrating sustainable consumption and responsible products. Besides its own products, it also carries some popular eco-friendly brands like 4Oceans and Outerknown.
Range of Products & Style:
The Koru Eco Brand’s online shop is organized into four categories: Apparel & Swimwear, Accessories, Skincare & Body care and Home & Kitchen. These items would surely be attractive to the modern consumer and would look great in a store stocking ethically conscious items.
Visibility of the Website & Online:
The Koru Eco Brand website has been in existence since at least 2020 and is run on typical e-commerce software, also accepting standard payment forms. While their focus on the environmentally conscious consumer is very clear, there is no indication on their site or in other information that they operate as an Amazon wholesale supplier or US wholesale directory; they seem to be a consumer-focused direct-to-consumer retail site.
Reviews and Reputation:
At present, there are very few product reviews readily available on sites like Trustpilot, the Better Business Bureau, or industry specific reviews. There are so few product reviews that the quality of product/service by Koru Eco Brand can be difficult to assess.
The reason for this is largely that they primarily sell direct-to-consumer, so there is little in the way of reviews from third party sellers or businesses. If buying this product in bulk for your Amazon FBA business, it’s definitely recommended you order a sample and try it out first.
Our Honest Opinion:
Koru Eco Brand carries an attractive product selection suitable for a lifestyle oriented eco-conscious life and an eco-conscious store. Its product variety is a standout, and the combination of brand names and products carried make it very distinct from other on-line shopping centers.
If you are a retailer trying to stock an Amazon FBA business, or a larger retail establishment through a standard wholesale directory or by using an Amazon wholesale supplier service, this is likely not going to be a suitable supplier for you.
Their product mix is somewhat niche, and as far as a standard wholesale product they are not a provider that fits the mold, more of a specialist type brand to be considered for niche or speciality stores. The sample process of trying their products should be considered before committing to large volume purchases and you will have to consider their wholesale terms (if they are offered).
Suppliers Central:
Suppliers Central is an international business-to-business directory that connects resellers, retailers, and sourcing agents with suitable suppliers from multiple industries. Wholesale directories such as Suppliers Central aim to connect with authentic businesses and to share useful product categories and company details that help to guide sourcing choices.
A presence on the correct wholesale directory has a tendency to improve visibility for a supplier, and the details of the business should always be verified and the reputation analyzed while direct contact is made in order to ensure ethical supply chains are maintained.
In Summary:
The Koru Eco Brand represents a brand that wants to provide sustainable products to enable the life choices of a conscious consumer. They offer goods that individuals want in an attractive way, and which would be an appealing product for niche retail store owners to carry.
That being said, they are not the best choice if you are trying to procure a large quantity of product through a typical wholesale directory or Amazon wholesale provider. Be sure to always obtain a sample and check their wholesale offerings carefully.
